Product Design

This stage is a major part of the product’s success. Market research is done to identify competitors, trends, evaluation of the product’s prospects and demand, etc. The research results help create portraits of consumers and better understand what the final product should be like. In order to develop a good product, you should know the needs, desires, and fears of customers. Time spent on research is never wasted. Doing serious research will save the budget, time, and sell the product to stakeholders.

After getting to know the target audience, analyzing their needs and desires and competitors, it’s time to summarize all the results and start looking for the most suitable solution. At this stage, you need not only to generate ideas, but also to confirm that the most important and interesting ideas on the project can be true.

An important step before designing the product is brainstorming. The team finds out what the product will be like, what functions it will contain. For example, how customers will use the product. Also, these functions should solve the problems of the audience on which the product is oriented. The team is looking for those interesting and necessary solutions, giving itself and its team complete freedom. Brainstorming consists of several stages: problem definition, idea generation, evaluation and selection of ideas from the proposed ones.

Prototyping is an important and responsible task. Prototyping allows to demonstrate functionality, how the user interacts with the product and its basic appearance. This stage allows to avoid many mistakes and corrections in the future, which will save time, money and nerves, both for the customer and the performers. To ensure a good user experience, prototyping should be part of the design process. The final version of the prototype is submitted for development.

The testing phase allows the team to ensure that the design concept works as intended. Testing provides an opportunity to identify product shortcomings or non-compliance in a timely manner. Even before its implementation. Production and testing of samples can be repeated as long as necessary until they meet all requirements and receive enough positive feedback from customers.